Milford was tasked with developing a custom fixture program with cost effective manufacturing, improved quality and ease of installation.
MEI improved the overall look and feel of the retail environment and increased display space for merchandising. The overall cost savings for the program were significant. MEI also pre-wired and pre-assembled their fixtures, drastically decreasing installation time in the field.
Lifeline came to Milford with the idea that they wanted an overall brand design for their mobile phone and device repair service. The overall goal was to develop the business into a franchise opportunity.
MEI’s solution to these challenges included the creation of an overall fixture program which promoted the LifeLine brand recognition, mobile device repair services and mobile accessory sales. We also developed a second phase of a “Premium” LifeLine experience. This was accomplished with a new premium fixture which highlighted Apple products and larger format computers.
In 2010, MetroPCS needed a consistent retail design for thousands of retail stores that reflected a professional, effective and eye catching design that would facilitate a positive and interactive customer experience. With over 20 years of successfully working with many major wireless providers, MEI had the vision to lead MetroPCS to an image that would position them ahead of the competition.
Milford created a new design that was strategically unveiled at the annual wireless convention in an effort to get feedback from the industry. After minor refinements, the design was finalized, mass-produced and offered MetroPCS retailers throughout the entire country. Stores sales were measured month over month from the previous year after retro-fitting with the new fixture design. Stores achieved: 20%-39% increase in gross sales, 42% increase in accessory sales, 25% increase in return customers, and a 60% reduction in employee turnover.