Opening up a retail business can be an expensive and risky endeavor. Often, you must secure a store space that requires a substantial deposit, sign a minimum one-year lease, and purchase shelving and display items. If you have a small starting capital, doing all of this can feel like a Herculean task. Mall carts and kiosks are a great way to kick off a retail business, since the costs are significantly lower and leases are often on monthly terms. Mall carts also allow you to test different merchandise and keep low amounts of stock until you know what sells, reducing your overhead.
3 Keys to a Successful Mall Cart Design
A welcoming service environment – Mall carts are all about customer service. Whether it’s helping someone pick out the perfect scarf for a friend or having them test your rejuvenating skin cream, the interaction between customer and salesperson is critical to making a sale. A mall cart should be designed to facilitate this interaction naturally, offering plenty of space for demonstrations without creating a barrier. The layout should also place everything employees need at their fingertips so that they can serve customers quickly. Mall carts are typically an impulse stop as customers travel from one intended store to another, so they are looking for fast service instead of a lengthy demonstration.
The right balance of storage and display space – Due to their small footprint, mall carts are limited in the amount of stock they can hold. However, if you have all your products on display all the time, customers will walk right by because it is visually overwhelming. Limiting the amount of products on display creates a sleek, eye-catching design that draws customers’ attention. Ample storage allows you to carry plenty of stock without cluttering your displays and counters.
Quality – The appearance of your mall cart affects the perceived value of your goods: people are willing to pay a higher cost for things they believe are of good quality. Using a secondhand or cheap cart can negatively affect your sales by cheapening the appearance of your products. Investing in a custom mall cart ensures your brand communicates quality and value.
Inspiration from Our Portfolio: 3D Innovations Kiosk
3D Innovations’ unique products required an equally unique, high-end design. For the custom shelving we chose to light the products from underneath to make them appear to glow. This not only highlighted their detailed features, it made them visible from a greater distance, drawing customers’ attention. We incorporated a significant amount of storage into the design so that that the display space wouldn’t appear cluttered. The black color of the cart makes an excellent contrast to the products and also causes the branding to pop.
Custom Mall Carts Are Our Speciality
If you are looking to turn your mall cart into a unique, standalone retail environment, call the experts at Milford Enterprises Inc.: 215-538-2778. Our mall cart and kiosk designs are functional and distinctive, boosting brand recognition and increasing sales. Take your mall cart to the next level with a custom design from Milford.