When it comes to innovative retail store fixtures, flexibility is key. Products – particularly electronics – are repeatedly changing their designs at an unprecedented rate. Cell phones that only took up 8 square inches of retail space last year could take up 18 square inches this year. Innovative retail store fixtures need to be able to take these stock changes in stride without compromising their effectiveness.
Modern shoppers are increasingly turning to online purchasing, with the majority of them citing convenience as their main motivator. In order to compete, brick and mortar stores need to emphasize their leading advantage over online shopping: the ability for customers to see, touch, and test a product before purchasing. By creating an immersive shopping experience, Innovative retail store fixtures can help convert foot traffic into sales.
Case Study: MetroPCS
In 2010, MetroPCS wanted to create a consistent retail design for their stores that would facilitate a positive and interactive customer experience. As a leading designer and manufacturer of effective, eye-catching retail environments, Milford Enterprises was able to provide MetroPCS with a high quality product packed with effective branding and innovative displays. Stores that were retrofitted with our design saw a 20%-39% increase in gross sales, 42% increase in accessory sales, 25% increase in return customers, and a 60% reduction in employee turnover.
Let’s take a closer look at three of the Innovative retail store fixtures that made this success possible:
The “3 x 6 Table Display” can hold up to 12 phones and contains a duplex outlet for live phone security. The flex groove merchandising system allows the dealer to adjust the phones at any time, making it easy to incorporate the latest products. The high counter also makes it easy and comfortable for customers to interact with the phones, providing the perfect environment to make a purchasing decision.
The “Yes Display” can hold up to 10 phones and boasts the same flex groove merchandising system and security measures as the “3 x 6 Table Display,” but with a much smaller footprint. The circular design makes more room for foot traffic and draws customers around the display, encouraging them to examine each phone. Both of these designs can easily adapt to new products without compromising the customer experience.
Lastly, we have the “Accessory Wall Phone Shelf.” This can easily be mounted to a slot wall and holds up to five phones. Perfect for small retail locations, it provides the same interactive customer experience while optimizing the use of retail space. It’s placement amongst accessories also helps increase the likelihood of an accessory purchase.
Milford Enterprises, the Leading Producer of Innovative Retail Store Fixtures
At Milford, our all-in-one manufacturing facility provides our clients with one stop shopping for quality construction, value engineering, competitive pricing, and unmatched customer service. If you are looking for Innovative retail store fixtures that will enhance the customer experience and increase sales, call us today at 215-538-2778 or email us at email@example.com.