Milford was tasked with developing a jewelry kiosk, which would coincide with the mall design criteria of multiple developers, Piercing Pagoda’s operational objectives, and increase the merchandising capacity to increase overall sales.
Our solution to these challenges included designing a kiosk that adhered to the mall design criteria while still retaining Piercing Pagoda’s operational functions. MEI also created a larger showcase merchandising footprint with displays that slide in and out for easy employee access and restocking. A kiosk team was created allowing MEI to become Piercing Pagoda’s one source for design, mall approvals, building department permit approvals, manufacturing, and installations. Based upon a new design and increase in merchandise capacity, overall sales increased on an average of 15-20% with the implementation of each new kiosk across the US.
Taxco Sterling Co.
Design and manufacture the first Westfield kiosk design for Newark Airport while still maintaining the merchandise presentation and brand for our client Taxco Sterling.
Milford designed a kiosk that accommodated Taxco’s branding, Westfield’s ornate super- structure, and Newark Airport’s criteria. The kiosk has a stylized superstructure and specific high-end finishes but still remained within Taxco Sterling’s budget. This was accomplished by value engineering the kiosk while still preserving the Westfield design. MEI’s creative design team was able to incorporate Westfield’s new kiosk design with Taxco Sterling’s overall merchandise capacity, general operation requirements, visual presentation and proper lighting which enhanced the Jewelry appearance to the customer. An integral part of the design was to insure that the super-structure was structurally sound while installation remained cost effective.