Lifeline came to Milford with the idea that they wanted an overall brand design for their mobile phone and device repair service. The overall goal was to develop the business into a franchise opportunity.
MEI’s solution to these challenges included the creation of an overall fixture program which promoted the LifeLine brand recognition, mobile device repair services and mobile accessory sales. We also developed a second phase of a “Premium” LifeLine experience. This was accomplished with a new premium fixture which highlighted Apple products and larger format computers.