Upon review of a very successful test market program for the Lutron Electronics Lowe’s in-line interactive display the challenge was to refine the existing merchandiser with regards to cost and performance without compromising the integrity of the existing design.
Milford was able to do this by using alternative materials, re-engineering the fastening system, and the utilization of advanced LED Technology. The new display replaced heavy casework with a lighter and easier to handle design, while increasing the intensity and life expectancy of the lighting. The new design resulted in 50% decrease in display weight, which drastically reducing shipping costs. A 10% decrease in display unit cost and an increase in overall aesthetics with the utilization of the LED technology and a decrease in the installation time and shipping damage.