In 2010, MetroPCS needed a consistent retail design for thousands of retail stores that reflected a professional, effective and eye catching design that would facilitate a positive and interactive customer experience. With over 20 years of successfully working with many major wireless providers, MEI had the vision to lead MetroPCS to an image that would position them ahead of the competition.
Milford created a new design that was strategically unveiled at the annual wireless convention in an effort to get feedback from the industry. After minor refinements, the design was finalized, mass-produced and offered MetroPCS retailers throughout the entire country. Stores sales were measured month over month from the previous year after retro-fitting with the new fixture design. Stores achieved: 20%-39% increase in gross sales, 42% increase in accessory sales, 25% increase in return customers, and a 60% reduction in employee turnover.
