Effective point of purchase (POP) displays attract customer interest, promote products, and increase sales. Displays should be tailored to fit the specific needs of your brand, customer base, and retail space. From large businesses to specialty boutiques, point of purchase displays can help take your business to the next level. At Milford Enterprises, Inc., we work with our clients to create customized point of purchase displays. Here are a few creative point of purchase ideas to inspire you and show you what is possible with custom POP displays.
Spice Up Your Displays with These Creative Point of Purchase Ideas
1. Give them something to take home
Every consumer knows the frustration of purchasing a product that looks one way in the store, but looks completely different once when you get it home. Or the hassle of trying to choose a product that will match your home without being able to see it in your home.
The Wolf decking sample display not only compares different products side by side, but allows customers to take samples home. This empowers customers to see exactly how products look inside their homes, and the samples themselves serve as reminders of the quality products they are looking to buy.
2. Answer frequently asked questions
When used correctly, POP displays can act as another salesperson on your floor. Customers need a certain amount of product information to feel confident that they are making an informed purchasing decision. Providing them with the information at the point of purchase speeds up the sales process and increases customer satisfaction.
As you can see in this Serena® display, product information should be displayed clearly and briefly. You want customers to feel informed about the product without having to hunt for information in a block of text.
3. Let them test your product
No matter how much product research you do or how many reviews you read, you can’t be certain you will like a product until you try it for yourself.
With these Lutron Electronics interactive displays, customers can see exactly how the products operate with a variety of lighting options. This allows customers to choose the product that best fits their needs and preferences, leading to fewer returns and more satisfied customers.
Milford Enterprises: Producing Innovative Displays for Over 30 Years
From retail fixtures to ground-breaking smart displays, Milford Enterprises’ team of skilled professionals can help you create a retail environment that increases sales and enhances your brand. Let us use our expertise to bring your creative point of purchase ideas to life. Call us today at 215-538-2778 or email us at email@example.com.