Effective Retail Floor Covering Displays and Product Presentation

Floor coverings like decking materials, carpet, hardwood, tile and luxury vinyl tile are big investments for most homeowners. Buyers want to feel like they are making the right decision for their home and that requires a certain level of familiarity with the product they are about to buy. An effective retail floor covering display will not only present the product beautifully, but allow for interaction with the product so that customers can feel confident about their decision.

3 Elements of Effective Retail Floor Covering Displays

• Well organized, attractive product presentation. Floor covering displays should be designed in a way that immediately catches the customer’s attention. Usually, that means they should be large enough to stand out and accommodate many different samples comfortably. Displays should be well lit, uncluttered, and designed to appropriately reflect the brand.
• Plenty of space for interaction. Customers purchasing flooring are looking at a material that they will likely interact with every day–that their pets and children will use–so it’s important that they be able to touch and otherwise be in contact with the product. Being able to compare different materials and see the contrast in variety styles.
• Options to learn more. Giving the customer options for learning more about the product is important. Perhaps a customer wants to know where the material is sourced from or the craftsmanship details behind a product. Incorporating video and/or information panels allows consumers to experience the inspiration behind a product and form a deeper connection to it. For example, let’s say a particular tile design is reminiscent of a traditional Portugese tile, videos and images showing both the inspiration behind the tile and also the tile in use in a practical setting will help close the sale.

Building Beautiful, Functional Floor Covering Displays

Milford Enterprises is a leading manufacturer of floor covering displays, kiosks and retail environments. We are a full-service provider, which means we offer services for design and installation, and everything in between. To discuss your needs for a floor covering display that is both high quality and functional, contact us today at (215) 538-2778 or sales@milfordei.com.