How Specialty Food Store Fixtures Can Increase Sales

In a specialty food store, the presentation and organization on how thoughtful goods are placed throughout the store can determine how welcoming the experience will be for customers who stroll through the door.  Everything from store layout to how each item is displayed can impact sales.

Custom designed fixtures can help:

• Grab attention of customers
• Make it easy to buy the products they’re looking for
• Entice them to make impulse purchases

Using Specialty Food Store Fixtures to Increase Sales Velocity

A specialty food store’s fixtures should be placed where they will inspire shoppers to add more to their cart. It’s no accident that milk and bread are placed in the back of grocery stores. This is because it’s a necessity, something consumers will almost certainly need to purchase. Placing it further back causes the customer to travel throughout the store, covering more ground and being exposed to more items before reaching the necessities. Similarly to how the sales rack in clothing stores are usually in the back, this encourages more impulse buying. 

Here are some things to consider when choosing your display fixtures:

• Custom food store fixtures should display items in the eye level of their target customer. Popular or higher quality products are placed on the top shelves for adult view and products aimed at kids are usually placed closer to the ground where they can see them.
• Custom food store fixtures can offer the chance to highlight a new product or brand and help it stand out from the rest. The more attention you have from the customers, the higher sales velocity you get. Sales velocity is the speed at which a product is taken off the shelves and purchased.
• Custom food store fixtures achieve the highest sales velocity at the end caps and checkout lines. Depending on the item, an endcap or checkout line display can encourage impulse buys and really help an item fly off the shelf.

Build Your Perfect Retail Space with Milford Enterprises

We are a leading designer and manufacturer of displays, kiosks and retail environments. With our quality construction, competitive pricing, and outstanding customer service, Milford Enterprises is the partner you’ve been looking for. Contact us today at 215-538-2778 or sales@milfordei.com.