Hardware store fixtures offer unique design challenges due to the characteristics of the products they hold. Hardware tools and supplies can have complex or irregular shapes (such as hedge-trimmers or grinders) that require space-saving design ideas. Likewise, hardware items often add extreme weight to fixtures (a single can of paint, for example, weighs over 11 pounds). Displaying these products effectively while supporting their weight requires careful engineering and material selection. At Milford Enterprises Inc., we specialize in engineering high-quality, innovative display solutions for any size venue, from big-box retailers to mom-and-pop shops.
5 Keys for Effective Hardware Store Fixtures
Sturdy, high-quality construction – Since hardware products and tools can be both heavy and bulky, your hardware store fixtures must be able to withstand their weight. From custom metal framing that can showcase power tools or hang display doors, to seasonal end-caps that can accommodate an ever-changing variety of products, your hardware store fixtures should be able to withstand heavy weight and constant use.
Practicality – The structure and design of your hardware store fixtures should reflect the type of products they contain. For example, if a line of tools is advertised as rugged and durable, choosing a display that is simple but sturdy helps visually reinforce these qualities and enhances your marketing. If a product showcases new technology, adding a digital element can help grab customers attention and highlight the product’s features.
Know your demographics – Gearing your hardware store fixtures toward your most likely consumers can increase both sales and customer satisfaction. If your customer base is largely homeowners, you can create displays that accommodate smaller scale needs (such as having loose nails and screws for purchase, rather than customers having to buy a whole box) or that help homeowners make an informed purchase (such as a lawnmower display that compares and contrasts each model). Contractors, on the other hand, need to make purchases quickly and typically in bulk. Having fixtures that are easy to navigate and allow for quick shopping are a draw for commercial customers.
Clear signage – Signage should grab customers’ attention without clashing against your store’s design. Select hues and fonts that reinforce your branding and help you stand out from the competition. Signage should also be easy to read and should communicate information clearly and quickly. Customers want enough information to make an informed decision on the spot, not a long-winded sales pitch.
Identify the fixture’s purpose – Knowing what needs a fixture has to meet will influence its final design. Whether it’s introducing a new product, promoting seasonal items, or building name recognition for a feature brand, understanding a display’s intended purpose helps hone the design to best meet your needs.
At Milford Enterprises Inc., our skilled team of designers and engineers have been providing clients with high-quality custom fixtures for over thirty years. If you need innovate hardware store fixtures, call Milford today at 215-538-2778.