Displaying clothing effectively in a retail environment can be challenging. Each store space is unique and brings its own difficulties. You have to consider your store’s entry, where your cash wrap is, your aisle space and ceiling height, your dressing rooms, and more. Choosing apparel store fixtures for your space takes thoughtful planning and consideration, but when done correctly, these fixtures add tremendous value to your store.
How to Make Your Fashion Store Fixtures Pop
Rethink the rack – Many stores opt for long racks of clothes in order to put a maximum amount of product on the floor. However, customers don’t like hunting through crammed racks searching for something to catch their eye. Hanging pegs are a great way to let customers easily view each article of clothing while still allowing you to put out a lot of product, but peg walls can be dull and lackluster. Adding custom design elements such as lighting, logos, or brand colors can help elevate the look of a peg wall without distracting from your products.
Make the most of your wall space – If your apparel store fixtures have to fit into a small space, shelves and open cubicles are the way to go. You can place a small display (such as a mannequin or open table) next to the shelves to model the products in full view, with the organized inventory within easy reach of customers. If you have very high walls, you can use the extra space to double expose products or to emphasize the branding or theme of your store.
Add texture and variation to your fashion store fixtures – Breaking away from the traditional clothing store models of cramped floor space and bulging racks can help increase your sales. In order to compete with online shopping, you must create a shopping experience for your customers. Using unique fixtures that keep things clean, easy to see, and approachable helps create a relaxing environment that encourages customers to take their time and engage with your products.
Call the Experts at Milford
With over 30 years of experience designing and manufacturing custom fixtures, Milford can help you create apparel store fixtures that will strengthen your brand and increase sales. Our fixtures help you get the most from your space while still cultivating the customer experience you desire. Our design team creates unique solutions for each client and our dedicated in-house team manufactures each fixture using state-of-the-art equipment. With innovative designs, value engineering, and quality construction, our custom fashion store fixtures will help strengthen your brand and boost sales. Call us today at 215-538-2778 to learn more.