As the competition between brick-and-mortar stores and online shopping increases, point of purchase advertising is proving to be an important resource to boost physical sales. According to studies performed by the Point of Purchase Association International, customers are making up to 82% of their ...
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The New Importance of Point of Purchase Advertising
As brick-and-mortar stores search for ways to compete with online shopping, point of purchase advertising is proving increasingly important for store revenue. According to studies performed by the Point of Purchase Association International, customers are making up to 82% of their buying decisions ...
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