Custom Visual Merchandising Fixtures

If you are looking for ways to draw more customers into your store, it may be time to consider custom visual merchandising fixtures from Milford Enterprises. For over 30 years, Milford has been helping companies take their brand to the next level with custom fixtures and displays. We are your one-stop-shop for customization, handling everything from design to delivery at our state-of-the-art facility.

What is the Difference Between a Fixture and a Display?

Fixtures are a permanent (or “fixed”) part of your store. They include things such as lighting, counters, and stationary shelving units. Displays, on the other hand, are designed to be movable, customizable, and versatile. Examples of displays are tables, modular units, and slatwall. Both fixtures and displays come in a variety of shapes, sizes, and styles, and should be tailored to meet your needs.

Both Visual Merchandising Fixtures and Displays Should Emphasize Your Brand

Your entire store – from walls and floors to fixtures and displays – should be a coordinated backdrop that promotes your brand while allowing your products to pop. The ultimate goal of visual merchandising fixtures and displays is to place your products front-and-center before the customer. Having a cohesive backdrop helps minimize distractions from your products while subliminally tying your brand to the customer’s experience.

The MetroPCS store above shows how to create cohesive branding with visual merchandising fixtures and displays. The signage and colored lighting is subtle, but sets the tone and aesthetic of the store. The slatwall on the left offers both display space and storage for multiple products. The fixture on the right and center offers secure storage for products with higher-price points while allowing customers to interact with and learn about the products.

Custom Products Require Custom Fixtures

One-size-fits-most fixtures are often insufficient at accommodating your products’ dimensions. People often shop with their eyes first, and if your products are not displayed attractively, customers will likely pass right by. Investing in a custom visual merchandising fixture helps to display your products in the best light. Custom fixtures can be interactive, like the Omnia fixture shown above. Customers can get a feel for the various door knobs and handles, allowing them to choose the most comfortable style as well as the most visually appealing. Custom visual merchandising fixtures can also be informative, answering frequently asked questions so that customers can quickly make a purchasing decision without tracking down a sales associate.

Milford: Custom Fixtures You Can Rely On

If you are looking for custom visual merchandising fixtures, call the experts at Milford today: 215-538-2778 email us at sales@milfordei.com. Our sales team is ready to help you take your company to the next level.