Opening up a retail business can be an expensive and risky endeavor. Often, you must secure a store space that requires a substantial deposit, sign a minimum one-year lease, and purchase shelving and display items. If you have a small starting capital, doing all of this can feel like a Herculean ...
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Make the Most of Your Point of Purchase Branding
The key to effective branding is that every time a customer has an interaction with your brand - whether in your physical location or via email, social media, or your website - the experience evokes the same emotion. This is how you develop brand consistency and establish a loyal customer base. ...
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Our Guide to Candy Store Fixture Basics
When opening a candy store, there are certain fixtures you can’t go without. Candy store fixtures should boost sales, improve the customer experience, and increase efficiency. Here at Milford Enterprises, Inc., we know the importance of custom fixtures that meet your store’s exact needs and stay ...
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The New Importance of Point of Purchase Advertising
As brick-and-mortar stores search for ways to compete with online shopping, point of purchase advertising is proving increasingly important for store revenue. According to studies performed by the Point of Purchase Association International, customers are making up to 82% of their buying decisions ...
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Our Tips for Furniture Store Display Fixtures
When designing the layout of a store, owners and managers use fixtures to group like products and form aisles and walking paths to guide customers along. However, furniture store display layout is trickier, because the products can’t be neatly lined up on shelves. By their very nature, these ...
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Creative Point of Purchase Ideas from Milford’s Display Experts
Effective point of purchase (POP) displays attract customer interest, promote products, and increase sales. Displays should be tailored to fit the specific needs of your brand, customer base, and retail space. From large businesses to specialty boutiques, point of purchase displays can help take ...
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Unique Grocery Store Fixtures from Milford Enterprises Inc.
In principle, designing a grocery store isn’t that different from designing any other retail space. The right fixtures, displays, and merchandisers are all key factors in your store’s success. At Milford Enterprises, we have been helping stores realize their potential for over three decades. In our ...
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Out of Point of Purchase Design Inspiration? We Can Help.
We’ve all experienced it: staring at a blank page waiting for inspiration to strike. We drink more coffee and pace the room, but still the ideas won’t flow. If you are looking f
or Point of Purchase design inspiration, the experts at Milford are here to help. Take a tour of some of our favorite ...
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Boutique Store Fixtures: Make Your Boutique Shop POP
Since 1983, Milford Enterprises, Inc. has been helping retailers of all sizes reinforce their brands, enhance company exposure, and increase sales. With our innovative designs, quality construction, value engineering, and outstanding customer service, Milford is the top choice for retail fixtures ...
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Smart Technology in Retail Displays
Since 1983, Milford Enterprises has been a leading designer and manufacturer of custom retail displays, fixtures, kiosks, exhibits, and environments. We are proud of our reputation for innovative designs, value engineering, quality construction, and outstanding customer service. Our expertise has ...
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Innovative Retail Store Fixtures to Maximize Sales
When it comes to innovative retail store fixtures, flexibility is key. Products - particularly electronics - are repeatedly changing their designs at an unprecedented rate. Cell phones that only took up 8 square inches of retail space last year could take up 18 square inches this year. Innovative ...
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Point of Purchase Promotion Examples from Our Portfolio
Custom point of purchase displays are a great way to improve sales of your products and boost your company’s image. An experienced custom display manufacturer can develop and produce a standout display that meets the unique needs of your product while balancing other factors that affect design. ...
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