Independent bookstores have been steadily making a comeback, pushing back against big chains and online retailers. This is due to several factors, such as the customers’ desire for a shopping experience and the intimate, personalized service an independent bookstore can provide. Avid readers enjoy ...
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Go Digital for Innovative Point of Purchase Experiences
As we discussed in a recent blog, brick-and-mortar stores are in need of creative solutions in order to compete with online retailers. Innovative point of purchase displays can be more productive than advertising and promotional expenditures and provide a greater degree of flexibility to keep up ...
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How to Make Your Fashion & Apparel Store Fixtures More Effective
Displaying clothing effectively in a retail environment can be challenging. Each store space is unique and brings its own difficulties. You have to consider your store’s entry, where your cash wrap is, your aisle space and ceiling height, your dressing rooms, and more. Choosing apparel store ...
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4 Steps to Point-of-Purchase Display Design
To combat the rise of online shopping, brick-and-mortar retailers are looking for ways to cultivate a shopping experience that draws shoppers in and encourages them to stay longer, spend more, and return frequently. One of the best ways to provide a pleasant shopping experience is through engaging ...
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The Keys to a Successful Mall Cart Design
Opening up a retail business can be an expensive and risky endeavor. Often, you must secure a store space that requires a substantial deposit, sign a minimum one-year lease, and purchase shelving and display items. If you have a small starting capital, doing all of this can feel like a Herculean ...
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Make the Most of Your Point of Purchase Branding
The key to effective branding is that every time a customer has an interaction with your brand - whether in your physical location or via email, social media, or your website - the experience evokes the same emotion. This is how you develop brand consistency and establish a loyal customer base. ...
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Our Guide to Candy Store Fixture Basics
When opening a candy store, there are certain fixtures you can’t go without. Candy store fixtures should boost sales, improve the customer experience, and increase efficiency. Here at Milford Enterprises, Inc., we know the importance of custom fixtures that meet your store’s exact needs and stay ...
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The New Importance of Point of Purchase Advertising
As brick-and-mortar stores search for ways to compete with online shopping, point of purchase advertising is proving increasingly important for store revenue. According to studies performed by the Point of Purchase Association International, customers are making up to 82% of their buying decisions ...
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Our Tips for Furniture Store Display Fixtures
When designing the layout of a store, owners and managers use fixtures to group like products and form aisles and walking paths to guide customers along. However, furniture store display layout is trickier, because the products can’t be neatly lined up on shelves. By their very nature, these ...
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Creative Point of Purchase Ideas from Milford’s Display Experts
Effective point of purchase (POP) displays attract customer interest, promote products, and increase sales. Displays should be tailored to fit the specific needs of your brand, customer base, and retail space. From large businesses to specialty boutiques, point of purchase displays can help take ...
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Unique Grocery Store Fixtures from Milford Enterprises Inc.
In principle, designing a grocery store isn’t that different from designing any other retail space. The right fixtures, displays, and merchandisers are all key factors in your store’s success. At Milford Enterprises, we have been helping stores realize their potential for over three decades. In our ...
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Out of Point of Purchase Design Inspiration? We Can Help.
We’ve all experienced it: staring at a blank page waiting for inspiration to strike. We drink more coffee and pace the room, but still the ideas won’t flow. If you are looking f
or Point of Purchase design inspiration, the experts at Milford are here to help. Take a tour of some of our favorite ...
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